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When it comes to the marketing arena, the bottom line is that although there are no strategies that can assure you of total success, you must do whatever you can to keep your name out there. Marketing your business is one element that is absolutely necessary. You do not have to spend a lot of money on your marketing budget, but you do need to keep your marketing material current. So, if you have something of value to offer, present your product or your service through marketing material that demonstrates your expertise and watch as your business continues to grow.

Sales Letters - Whether it is an introductory letter about your company or an out and out sales letters, the simple yet very important letter is always a valuable marketing tool. In addition to writing press releases and articles, the tried and true sales letter is always the one marketing strategy that has staying power. Even if you have to be prudent with your budget, a letter allows you the most freedom to market yourself without spending a lot of money. Once you write it, you can either send it via regular post or via e-mail, but either way, it is still cost effective. Regardless of your product or service, a well-written sales letter can prove to be one of the best marketing tools for the least amount of money.

Attracting the Media - While one of the most popular forms of marketing is writing a press release, putting out newsworthy information to the media can be costly. However, there are several ways of putting out a release without it costing a bundle. If you have decent writing skills, all it takes is a little bit of your time, energy and a small amount of research and you are on your way. And just in case you have some difficulty creatively writing a press release, you can always find a good writer who wont charge you a fortune.

So, lets suppose money is a little tight right now and you are not sure how you can market yourself without spending a fortune. There are definitely ways to promote yourself on a shoestring, which means you just need to be a little creative. The idea is to keep your name out there, so consider the following few ways to keep yourself in the flow.

Writing Articles - Do you have something important to share? Why not share it in an article? Explaining something to others that will make life and business easier for them can be of great benefit and is the best way of marketing yourself. When you write articles you put yourself in the category of an expert. It is the perfect forum for showing others what you know and what you offer. Not only does it provide credibility, but it also opens the door for lots of new clients.

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