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Attracting the Media - While one of the most popular forms of marketing is writing a press release, putting out newsworthy information to the media can be costly. However, there are several ways of putting out a release without it costing a bundle. If you have decent writing skills, all it takes is a little bit of your time, energy and a small amount of research and you are on your way. And just in case you have some difficulty creatively writing a press release, you can always find a good writer who wont charge you a fortune.

Right about now youre probably asking why you should bother to spend money on marketing material when the economy is not encouraging. Well, the truth is that no matter whats going on with the economy, presenting your business through press releases, articles, e-mail messages or letters never stops being necessary. In fact, millions of people are still in search of your products and services, so why hide your business by becoming invisible? Besides, if youre not there to offer those services and products, your competition will certainly be available. So, never neglect your marketing material. Make sure that even if you only have a small budget, you keep a certain amount aside for marketing material.

One thing to consider before writing your article is that you must make sure that whatever you share is useful to others. Every type of publication is constantly on the look out for interesting material and so writing articles gives you an opportunity to promote your business while building credibility. Just do not be too promotional when writing your articles as blatantly promotional articles will not be accepted. Writing and getting articles published on the web costs you nothing, but if you have trouble writing, a good ghostwriter can help you get published and the small investment can pay off in spades.

So, lets suppose money is a little tight right now and you are not sure how you can market yourself without spending a fortune. There are definitely ways to promote yourself on a shoestring, which means you just need to be a little creative. The idea is to keep your name out there, so consider the following few ways to keep yourself in the flow.

Sales Letters - Whether it is an introductory letter about your company or an out and out sales letters, the simple yet very important letter is always a valuable marketing tool. In addition to writing press releases and articles, the tried and true sales letter is always the one marketing strategy that has staying power. Even if you have to be prudent with your budget, a letter allows you the most freedom to market yourself without spending a lot of money. Once you write it, you can either send it via regular post or via e-mail, but either way, it is still cost effective. Regardless of your product or service, a well-written sales letter can prove to be one of the best marketing tools for the least amount of money.

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