Plastic Stanley Cup Beer Mug

So, lets suppose money is a little tight right now and you are not sure how you can market yourself without spending a fortune. There are definitely ways to promote yourself on a shoestring, which means you just need to be a little creative. The idea is to keep your name out there, so consider the following few ways to keep yourself in the flow.

Once you have a press release put together, there are many inexpensive distribution houses on the web that will distribute your release without breaking the bank. One popular distribution company that is not expensive and gets good exposure is 24-7 Press Release. While there are no guarantees that one press release will be enough to put you on the map, the potential for reaching millions of individuals is astounding.

Right about now youre probably asking why you should bother to spend money on marketing material when the economy is not encouraging. Well, the truth is that no matter whats going on with the economy, presenting your business through press releases, articles, e-mail messages or letters never stops being necessary. In fact, millions of people are still in search of your products and services, so why hide your business by becoming invisible? Besides, if youre not there to offer those services and products, your competition will certainly be available. So, never neglect your marketing material. Make sure that even if you only have a small budget, you keep a certain amount aside for marketing material.

Networking with Other Companies - Another great way to market your business without going broke is forming a strategic alliance with another company. By way of example, I network with webmasters who create beautiful web sites but they are not writers, so when they need a good writer, they contact me. And because I am not a Webmaster, when a client needs a good web design, I refer them to those webmasters that I believe will do a good job. We need each other because a beautiful web design without the right words wont bring in business, and beautifully written words without a good website will go by the wayside. As an added incentive to this collaboration, I offer a small finders fee for those webmasters that refer me to clients. Now, start being creative in your thinking, as there are many ways to form strong alliances with compatible companies. Just pay attention to those companies that align with your business and then have the courage to write them a professional letter about your services. You will be surprised at the response.

Writing Articles - Do you have something important to share? Why not share it in an article? Explaining something to others that will make life and business easier for them can be of great benefit and is the best way of marketing yourself. When you write articles you put yourself in the category of an expert. It is the perfect forum for showing others what you know and what you offer. Not only does it provide credibility, but it also opens the door for lots of new clients.

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