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Sales Letters - Whether it is an introductory letter about your company or an out and out sales letters, the simple yet very important letter is always a valuable marketing tool. In addition to writing press releases and articles, the tried and true sales letter is always the one marketing strategy that has staying power. Even if you have to be prudent with your budget, a letter allows you the most freedom to market yourself without spending a lot of money. Once you write it, you can either send it via regular post or via e-mail, but either way, it is still cost effective. Regardless of your product or service, a well-written sales letter can prove to be one of the best marketing tools for the least amount of money.

Attracting the Media - While one of the most popular forms of marketing is writing a press release, putting out newsworthy information to the media can be costly. However, there are several ways of putting out a release without it costing a bundle. If you have decent writing skills, all it takes is a little bit of your time, energy and a small amount of research and you are on your way. And just in case you have some difficulty creatively writing a press release, you can always find a good writer who wont charge you a fortune.

Once you have a press release put together, there are many inexpensive distribution houses on the web that will distribute your release without breaking the bank. One popular distribution company that is not expensive and gets good exposure is 24-7 Press Release. While there are no guarantees that one press release will be enough to put you on the map, the potential for reaching millions of individuals is astounding.

One thing to consider before writing your article is that you must make sure that whatever you share is useful to others. Every type of publication is constantly on the look out for interesting material and so writing articles gives you an opportunity to promote your business while building credibility. Just do not be too promotional when writing your articles as blatantly promotional articles will not be accepted. Writing and getting articles published on the web costs you nothing, but if you have trouble writing, a good ghostwriter can help you get published and the small investment can pay off in spades.

When it comes to the marketing arena, the bottom line is that although there are no strategies that can assure you of total success, you must do whatever you can to keep your name out there. Marketing your business is one element that is absolutely necessary. You do not have to spend a lot of money on your marketing budget, but you do need to keep your marketing material current. So, if you have something of value to offer, present your product or your service through marketing material that demonstrates your expertise and watch as your business continues to grow.

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