Logoed Water Bottles

Right about now youre probably asking why you should bother to spend money on marketing material when the economy is not encouraging. Well, the truth is that no matter whats going on with the economy, presenting your business through press releases, articles, e-mail messages or letters never stops being necessary. In fact, millions of people are still in search of your products and services, so why hide your business by becoming invisible? Besides, if youre not there to offer those services and products, your competition will certainly be available. So, never neglect your marketing material. Make sure that even if you only have a small budget, you keep a certain amount aside for marketing material.

Attracting the Media - While one of the most popular forms of marketing is writing a press release, putting out newsworthy information to the media can be costly. However, there are several ways of putting out a release without it costing a bundle. If you have decent writing skills, all it takes is a little bit of your time, energy and a small amount of research and you are on your way. And just in case you have some difficulty creatively writing a press release, you can always find a good writer who wont charge you a fortune.

Sales Letters - Whether it is an introductory letter about your company or an out and out sales letters, the simple yet very important letter is always a valuable marketing tool. In addition to writing press releases and articles, the tried and true sales letter is always the one marketing strategy that has staying power. Even if you have to be prudent with your budget, a letter allows you the most freedom to market yourself without spending a lot of money. Once you write it, you can either send it via regular post or via e-mail, but either way, it is still cost effective. Regardless of your product or service, a well-written sales letter can prove to be one of the best marketing tools for the least amount of money.

Writing Articles - Do you have something important to share? Why not share it in an article? Explaining something to others that will make life and business easier for them can be of great benefit and is the best way of marketing yourself. When you write articles you put yourself in the category of an expert. It is the perfect forum for showing others what you know and what you offer. Not only does it provide credibility, but it also opens the door for lots of new clients.

Networking with Other Companies - Another great way to market your business without going broke is forming a strategic alliance with another company. By way of example, I network with webmasters who create beautiful web sites but they are not writers, so when they need a good writer, they contact me. And because I am not a Webmaster, when a client needs a good web design, I refer them to those webmasters that I believe will do a good job. We need each other because a beautiful web design without the right words wont bring in business, and beautifully written words without a good website will go by the wayside. As an added incentive to this collaboration, I offer a small finders fee for those webmasters that refer me to clients. Now, start being creative in your thinking, as there are many ways to form strong alliances with compatible companies. Just pay attention to those companies that align with your business and then have the courage to write them a professional letter about your services. You will be surprised at the response.

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